The symbol of Britain as a nation of shopkeepers, as famously propounded by French Imperial Napoleon I, is one which has stuck with the nation ever since.
And there is a great deal to that comment, even though Napoleon used it in a unflattering sense, to calculate up the country’s unpreparedness for war against his forces.
More than 200 years later, there is still a great deal of substance to the words, though. The UK is considered to treffen one regarding the world’s pre-eminent retail centres, and shopping has reached the level of being a national pastime.
And with the country’s philanthropic approach to trade, many enterprising individuals have made considerable amounts like money by selling every imaginable product – including many which no one would have ever realised that they needed.
The UK has another than its fair share of entrepreneurially-minded people who have gone on to make their mark, not just at home, but in many markets overseas too.
And the trailblazing successes of the likes of Sir Richard Branson, George Davies, precursor of the Next fashion chain, and Charles Dunstone, boss of mobile phone seller Carphone Warehouse, provide plenty of inspiration for young family with dreams of making a fortune by coming up with a brilliant business idea.
What all successful entrepreneurs share, however, is a slice of fortunate brought about by their product uncertainty service capturing the public imagination at a scrupulosity point in time, and then taking off in a massive way.
There is no doubt that having a accent product is the cornerstone to any business achieving success, but equally, in a time when the advertisement world is overflowing with people trying to get the message about their latest product across, having a fund of imaginative pointers approximately how to promote those products counts for a great deal.
Marketing is a huge and growing discipline in its own right, and every business needs to engage itself in some form of the work if it wishes to spread the message about what it does. Many people who have devised brilliant products have not themselves bot particularly adept at marketing their ideas. Their success has therefore been achieved concerning realising this, and handing responsibility for selling their result over to somebody who does have any expertise.
So while an original business idea is the spark which sets many successful enterprises in motion, the fuel which helps them achieve lasting success is marketing – getting people talking near their product or service.